Expensive Website versus Cheap Website
I do want to believe that the word “website” and its importance when building a digital presence for your business/brand isn’t a strange term.
Today, I want to examine an uproar situation “Expensive Website and Cheap Website”.
The first quarter of 2018, XPLOITCLOT team has been engaged by individuals and brands in different industry and most conversation boils down to expensive and cheap.
Truly designing or developing a website may be cheap or expensive but in the real sense this context of expensive and cheap website doesn’t agitate “quality website.”
With over 10 years of experience, we can vividly say that what depicts a website quality and usability is not the amount you were charged for the development or design.
Let’s take a case study
A client of ours authorized us to examine his classified website. While conversing with him, he revealed the cost of developing the running website to us, about 60,000 to 40,000 Naira including hosting and domain.
The website is ought to be a classified website similar to olx.com.ng, jiji.ng and other classified website we know. Quite unfortunately, what we see on loading the website is more or less an excel table of information. (Image of Website)
If peradventure you landed on this website while looking for a classified directory what would have been your reaction?
Definitely, you will close the tab and move to a better website with feels and functionalities.
The fact we are trying to portray here is not the cost of the website but the truth of owning a website that preaches what you have in mind using the right tools, modules, do’s and don’ts.
See through some website usability characteristics below:
- User Interface
This gives the user a feeling of wanting to delve deep, simplicity, colourful and well-structured information architecture that help your audience get the right information without calling your customer care line for instruction.
- Well-Formatted Content
The average Internet user skims through the content on a web page instead of reading each and every word from top to down. Users tend to scan through key parts of the page quickly to determine if it is relevant to their needs.
It is important to format your content with this in mind. Correct use of headings, sub-headings, paragraphs, bullets or lists helps to break up text, making it easy for readers to scan.
- Mobile Compatibility
As more and more people use their mobile phones to access the Internet, creating a mobile-optimized website is a necessity.
The first step is to check how your existing website appears on mobile. You can use Google mobile site tester to find this out. If your website mobile experience is poor, then you need to review your website for mobile optimization and aesthetics.
- Search Engine Optimization
Today, SEO is king as much as content is king, if your website is the richest in content, properly aligned design and yet it is not recognized or designed to search engine standard, then you need to rework your website SEO. Basically, SEO helps you gain credibility and visibility on search result (Google Search, Bing, and Yahoo Search).
- Fast load Time
Nothing is more annoying for website visitors than a website that takes longer to load. In fact, slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. It also affects your search engine ranking.
You can use a free tool such as Pingdom to test the speed of your website and to get suggestion on what you can do to improve your speed.
A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor’s site never to visit again.
Good usability helps to provide a seamless experience for visitors and improves your chances of success. It is one of the factors that set a professionally designed website apart from the rest.
Expensive or not, ensure your website is built from the perspective of your users. They are the final judge of how expensive or cheap your website is.